AWG Launches Social Media Monitoring

KANSAS CITY, Kan. — Associated Wholesale Grocers here on Wednesday said it has launched a social media monitoring and engagement program for its members.

The cooperative wholesaler said the Customer Connect Center — awginc.com/ccc.html — leverages technology to monitor social media websites and other online content sources.

“We already create and manage digital programs for many member retailers around the country,” said AWG Corporate Marketing Manager Kate Favrow. “The C³ will enhance these programs by helping retailers to act upon social media conversations and data.”

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The AWG marketing/advertising team will also leverage the C³ to monitor conversations around the company’s four private-label brands: Best Choice, Always Save, Clearly Organic and Superior Selections.