Bi-Lo introduces 'New Regular' KVI prices

Bi-Lo has introduced a new pricing investment providing lower everyday prices on more than 1,000 “known-value items.”

Known as the New Regular Pricing Program, Bi-Lo said reductions for items range up to 53% lower and average 17% lower. The pricing went into effect at all 182 Bi-Lo stores late last week.

The Jacksonville, Fla.-based company said it made the reductions in response to studies demonstrating that affordability remains an important consideration for today’s shoppers.

All 182 Bi-Lo stores are participating in the initiative.

“Research consistently tells us that customers are seeking lower prices, wherever they shop, particularly those hardworking families shopping on a budget,” Ian McLeod, president and CEO of Bi-Lo parent Southeastern Grocers, said in a statement. “We are listening to our customers and helping them reduce the cost of the weekly shop by lowering the prices on over 1,000 items that three out of every four customers have bought in the last month.”

Stores are highlighting the lower prices with signs in stores illustrating the previous price and the “new regular price.” Items that have been reduced may still see lower prices when on sale, officials noted.

“With reductions of up to 53%, and an average reduction of over 17%, the New Regular Pricing represents the new standard for BI-LO, with many of these items to be marked down even further when on sale,” McLeod added.

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