Dollar General Expands Rexall Line

MARK HAMSTRA

GOODLETTSVILLE, Tenn. — Dollar General here said it would expand the Rexall line of vitamin and HBC products this month, with about 60 new products in the cough-and-cold and first-aid categories.

Another 100 products are expected to convert to the Rexall brand during the fourth quarter, Rick Dreiling, chairman and chief executive officer, said during a conference call discussing second-quarter results.

"We plan to further leverage the brand in 2011 as we introduce more new Rexall products that will include additional items in cough and cold and first aid with planned expansion into foot care, skin care and dental,” he added.

Dollar General in March inked an agreement to be the exclusive supplier of Rexall health care products, which it refers to a hybrid of store brand and national brand.