Dollar General introduces DG Cash Back rewards program

Dollar General has added a rewards program.

The DG Cash Back program allows shoppers to earn cash back in a DG wallet on eligible purchases.

The rewards program is via a partnership with the Ibotta Performance Network, a third-party cash back platform.

“This is a strong addition to our financial offerings and services as we continue to expand…benefits for our customers,” said Dollar General Chief Marketing Officer Chad Fox.

Shoppers can sign up for the DG Cash Back Program through the company’s website or via the DG mobile app. Shoppers can add offers available on the deals page to their profile, and earnings from the program can be redeemed for future in-store purchases.