Food Lion Taps Mullen as New Ad Agency

SALISBURY, N.C — Food Lion said Monday it has selected Mullen as its new advertising agency of record. Mullen will be responsible for developing Food Lion's advertising campaigns and partnering with the company on integrated marketing initiatives in support of the Food Lion brand.

Mullen succeeds Ames Scullen O'Haire as the agency of record. Terms of the contract were not disclosed, and new creative and advertising could take effect as early as the first quarter of 2012, Food Lion said.
Mullen, based in Boston, will service Food Lion through its office in Winston-Salem, N.C.

"Mullen will be a great partner to enhance the Food Lion brand, especially as we continue to implement the new Food Lion strategy in 2012," Cathy Green Burns, president of Food Lion, said in a statement.

"Mullen has a unique opportunity to help us transform our business as we strengthen the Food Lion brand. We look forward to leveraging the creative and strategic insights of the Mullen team to help us educate our customers about Food Lion."