Grocers tap cash-back platform to spur shopper return visits

Four food retailers — Cardenas Markets, Woodman’s Market, Vicente Foods and Lunds & Byerlys — have enlisted the GetUpside cash-back promotional platform to boost shopper engagement.

Washington-based retail technology provider GetUpside said this week that the additions expand its total grocery store locations to more than 175, as well as its geographic footprint in the supermarket channel. Cardenas Markets brings grocery coverage for the platform in the Los Angeles, Phoenix, San Francisco Bay Area and Las Vegas markets, while Woodman’s Market provides reach in the Chicago area, Lunds & Byerlys in the Twin Cities and Vicente Foods in Los Angeles.

GetUpside’s solution connects customers with local businesses and uses personalized cash-back offers to entice them to transact. The cash-back offers are delivered via the free GetUpside mobile app and incentivize consumers to visit participating locations and return to shop more often, the company said.

“Cardenas Markets is committed to providing our customers with the freshest, most authentic products at the prices that make it possible for them to feed their families,” Adam Salgado, chief marketing officer at Cardenas Markets, said in a statement. The Ontario, Calif.-based grocer operates 51 stores under the Cardenas banner and eight under the Cardenas Ranch Market banner. “Our partnership with GetUpside allows us to further this commitment by allowing our loyal and valued customers to earn cash back on their everyday grocery purchases from our stores.”

Related:Walmart expands access to cashback rewards

Upscale chain Lunds & Byerlys plans to make GetUpside personalized cash-back offers at all of its 27 stores.

Retailers employing GetUpside’s cash-back offers generate a 3% to 5% uptick in profit, GetUpside reported. And on the shopper side, customers come in 1.6 times more frequently than non-GetUpside users and, on average have 35% bigger baskets, the company said.

“We pride ourselves on giving each customer exceptional value and savings opportunities so they have the best shopping experience possible,” according to Clint Woodman, president of Janesville, Wis.-based Woodman’s Market, which has 18 stores in the greater Chicago area and northern Wisconsin. “By partnering with GetUpside, we are extending our commitment to savings opportunities while we reach new customers and motivate our current customers to come back more often.”

The addition of Vicente Foods, with one store in Los Angeles, and Lunds & Byerlys, with 27 stores in Minneapolis-St. Paul and the surrounding area, increase GetUpside’s presence among upscale grocers. Twin Cities-based Lunds & Byerlys plans to make GetUpside personalized cash-back offers at all of its locations, in line with the retailer’s efforts to provide each customer personal attention and “exceptional value,” according to Chief Operating Officer Phil Lombardo.

Related:CVS brings more immediacy to ExtraCare’s 2% back reward

“By partnering with GetUpside, we are extending our commitment to personalized experiences while we reach new customers and motivate our current customers to come back more often,” Lombardo stated.

Overall, GetUpside’s platform is live at more than 30,000 grocery stores, restaurants, gas stations and convenience stores nationwide, also including Gelson’s Markets, Piggly Wiggly and Carlie C’s IGA supermarkets.

“Cardenas Market, Woodman’s and Vicente Foods are community staples,” commented Tyler Renaghan, vice president of Grocery at GetUpside. “In a time when people need more value and grocers need more margin than ever before, partnerships like these make all the difference.