Reasor's deploys new analytics software

Reasor’s has deployed a new suite of retail-focused software and data solutions from DM Analytics for use in its 19 supermarkets, the companies said.

The cornerstone of the software is DMA’s Retail Enterprise Edition, which encompasses multiple solutions for accessing, integrating, analyzing and leveraging data pertaining to inventory, sales, costs, pricing, labor and other back-office functions. Other modules in the suite allow for batching, invoice reconciliation, inventory management and creation of tags and signs.

“Our management team anticipates reaping many quantifiable benefits as we begin to leverage DMA software solutions in our existing stores and future locations,” Jarrod Welch, Reasor’s VP and chief technology officer said in a statement. “Given the flexibility of its software offerings, DMA is an excellent technology partner choice for us.”

Employee-owned Reasor’s, based in Tahlequah, Okla., operates 19 full-service supermarkets and one convenience store in Northern Oklahoma.

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