Rite Aid to Co-Brand With Save-A-Lot

SN STAFF

MINNEAPOLIS — Supervalu here and drug store chain Rite Aid said Tuesday they have entered an agreement for Rite Aid to convert 10 of its stores in the Greenville, S.C., market to a co-branded format with the Save-A-Lot limited-assortment banner.

The stores will continue to be owned and operated by Camp Hill, Pa.-based Rite Aid, and will include Rite Aid’s pharmacy and HBC offerings in addition to dry grocery, produce and meats from Save-A-Lot. The remodels are expected to be completed by October.

“This relationship is an opportunity for Save-A-Lot and Rite Aid to test a co-branding strategy and the integration of Rite Aid pharmacies into our traditional Save-A-Lot grocery store model,” said Bill Shaner, Save-A-Lot president and chief executive officer, in a prepared statement.

Ken Martindale, Rite Aid chief operating officer, said the new concept “meets the needs of today’s consumers, who continue to search for value, quality and convenience.”

“We chose to add Save-A-Lot because of its strong sales record, wide selection of attractively priced exclusive brands and its solid reputation for discount grocery. Plus it’s a model that’s efficient for Rite Aid associates to operate,” he said.