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RJ Sheedy to become Grocery Outlet’s next CEO

Q3 comp-store sales jump over 15%, Uber Eats delivery rolls out to more stores

Russell Redman

November 9, 2022

6 Min Read
Grocery Outlet storefront-opening.jpg
Grocery Outlet finished its third quarter with 431 stores across eight states.Grocery Outlet

Grocery Outlet Holding Corp. has tabbed RJ Sheedy as its next CEO, just as the value grocer also announced robust third-quarter results and expanded delivery service via Uber Eats.

Plans call for Sheedy, currently president, to add the chief executive title on Jan. 1, taking the reins from Eric Lindberg, who will become chairman, Emeryville, Calif.-based Grocery Outlet said yesterday after the market close. With the change, current chairman Erik Ragatz will shift to the role of lead independent director. Sheedy also will join the company’s board.

RJ Sheedy-Grocery Outlet-headshot.jpg"I am honored to serve as the next CEO of Grocery Outlet, succeeding Eric, who has demonstrated great leadership and vision. The company has experienced tremendous growth and transformation during his tenure, and I look forward to working with Eric for many more years to come,” Sheedy (pictured left) said in a statement. “For over 10 years, I have had the privilege of working with the incredibly talented and committed group of independent operators and employees at Grocery Outlet. I am excited to continue working closely with them to provide even better value to our customers and extend our mission of ‘Touching Lives for the Better’ in both existing and new geographies.”

Sheedy has served as president of Grocery Outlet since January 2019, when he was promoted from the role of executive vice president and chief merchandise, marketing and strategy officer. He joined Grocery Outlet in April 2012 as vice president of strategy after nearly seven years at office supply retailer Staples, most recently as strategy vice president. That followed almost two years in strategic planning at party goods chain Party City.

Related:Grocery Outlet Vice Chairman MacGregor Read retires

Grocery Outlet noted that, during his tenure at the company, Sheedy has served in leadership roles overseeing purchasing, marketing, supply chain and strategy.

“There is no one better to lead Grocery Outlet into the next chapter of growth than RJ Sheedy. He is a strong business leader who takes a long-term strategic approach, which will position Grocery Outlet for continued success,” Lindberg commented. “RJ’s leadership style exemplifies our culture and values, he is passionate about the business, and his relentless pursuit of excellence resonates with and inspires our team. I am immensely grateful for the opportunity to have led this remarkable group of people for the past 17 years, and I look forward to working closely with RJ and the management team in my future role as chairman.”

Eric Lindberg-Grocery Outlet-headshot.jpgLindberg (pictured left) became CEO in January 2019 after serving as co-CEO with cousin MacGregor Read, the grandson of Grocery Outlet founder Jim Read, since 2006. Read retired this past September. Lindberg joined Grocery Outlet in January 1996 as director of nonfood procurement and then was promoted to vice president of purchasing in January 2001 before his elevation to co-CEO five years later. He has served as a board member since January 2006.

Related:Grocery Outlet teams with DoorDash for same-day delivery

“On behalf of the board, I want to thank Eric for his outstanding leadership and unwavering commitment to Grocery Outlet and our employees, independent operators, customers and communities,” Ragatz stated. “Under his stewardship, the business has experienced remarkable success and remains well-positioned for continued growth. As president, RJ has been instrumental in that success and in guiding the company’s long-term strategic vision. RJ is a respected leader throughout the company, and we are confident that he is the best person to lead Grocery Outlet through this exciting next phase of growth.”

Double-digit sales gains in Q3

Grocery Outlet saw fiscal 2022 third-quarter sales rebound after cycling pandemic-boosted increases a year earlier.

For the quarter ended Oct. 1, net sales jumped 19.4% to $918.2 million from $768.9 million a year ago, Grocery Outlet reported Tuesday after the market close. Comparable-store sales surged 15.4% year over year and were up 20.2% on a three-year stack, going back to the pre-COVID period.

At the bottom line, third-quarter net income totaled $17.5 million, or 17 cents per diluted share, compared with $17.1 million, or 17 cents per diluted share, in the prior-year period. Adjusted net earnings came in at $26.8 million, or 27 cents per diluted share, up from $23.4 million, or 24 cents per diluted share, in the prior-year period.

Analysts, on average, had projected adjusted EPS of 26 cents, with estimates ranging from a low of 24 cents to a high of 30 cents, according to Refinitiv.

During the third quarter, Grocery Outlet opened six new stores, finishing the period with 431 stores in California, Washington, Oregon, Pennsylvania, Idaho, Nevada, New Jersey and Maryland, compared with 407 in seven states a year earlier. For fiscal 2022, the company expects to add 26 new stores.

“I’m extremely pleased with the results we delivered and the continued momentum in our business, especially the uptick in transaction count,” Lindberg said in a statement. “Our value offering is clearly resonating with an increasing number of families looking for ways to stretch their dollar to offset the impact of inflation on their lives.”

Grocery Outlet-Wow pricing signage.jpg

Grocery Outlet has translated its treasure hunt shopping experience to the online realm in expanding delivery partnerships with Uber Eats, DoorDash and Instacart.

Uber Eats delivery rolls out to more stores

Meanwhile, Grocery Outlet extended its online grocery reach with the launch of Uber Eats delivery at stores across New Jersey, Maryland and Pennsylvania. San Francisco-based Uber Technologies reported Wednesday that the new delivery locations will join current sites in California, Oregon and Washington, for a total of 386 stores offering on-demand service, including in such markets as Los Angeles, San Francisco, San Diego, Philadelphia, Seattle, Sacramento and Portland (Ore.).

The expansion comes after Grocery Outlet piloted same-day delivery via Uber Eats at 72 stores in six states this past spring.

“By expanding our partnership with Uber, we are able to reach more customers with our assortment of high-quality, name-brand products at industry-leading values,” according to Sheedy. “We are excited to extend our treasure hunt experience outside the four walls as we carry out our mission of touching lives for the better and our vision of being the first choice for bargain minded consumers.”

Grocery Outlet, whose retail model relies on value pricing and a treasure hunt shopping environment, entered the online grocery arena only late last year. In October 2021, the self-described “extreme value” grocer unveiled a 68-store online grocery delivery pilot with Instacart in California, a couple of months after the retailer disclosed that it was in talks with potential e-commerce partners.

This past April, the retailer said it had expanded Instacart same-day service to nearly 400 stores in California, Oregon, Washington and Pennsylvania. Then in a May conference call on fiscal 2022 first-quarter results, Lindberg told analysts that the chain was readying to launch pilots of Uber Eats and DoorDash delivery service, and on May 19, Grocery Outlet announced the Uber Eats pilot. Then in mid-August, the retailer said it has partnered with DoorDash to provide same-day grocery delivery from 398 stores in eight states.

About the Author

Russell Redman

Senior Editor
Supermarket News

Russell Redman has served as senior editor at Supermarket News since April 2018, his second tour with the publication. In his current role, he handles daily news coverage for the SN website and contributes news and features for the print magazine, as well as participates in special projects, podcasts and webinars and attends industry events. Russ joined SN from Racher Press Inc.’s Chain Drug Review and Mass Market Retailers magazines, where he served as desk/online editor for more than nine years, covering the food/drug/mass retail sector. 

Russell Redman’s more than 30 years of experience in journalism span a range of editorial manager, editor, reporter/writer and digital roles at a variety of publications and websites covering a breadth of industries, including retailing, pharmacy/health care, IT, digital home, financial technology, financial services, real estate/commercial property, pro audio/video and film. He started his career in 1989 as a local news reporter and editor, covering community news and politics in Long Island, N.Y. His background also includes an earlier stint at Supermarket News as center store editor and then financial editor in the mid-1990s. Russ holds a B.A. in journalism (minor in political science) from Hofstra University, where he also earned a certificate in digital/social media marketing in November 2016.

Russell Redman’s experience:

Supermarket News - Informa
Senior Editor 
April 2018 - present

Chain Drug Review/Mass Market Retailers - Racher Press
Desk/Online Editor 
Sept. 2008 - March 2018

CRN magazine - CMP Media
Managing Editor
May 2000 - June 2007

Bank Systems & Technology - Miller Freeman
Executive Editor/Managing Editor
Dec. 1996 - May 2000

Supermarket News - Fairchild Publications
Financial Editor/Associate Editor
April 1995 - Dec. 1996 

Shopping Centers Today Magazine - ICSC 
Desk Editor/Assistant Editor
Dec. 1992 - April 1995

Testa Communications
Assistant Editor/Contributing Editor (Music & Sound Retailer, Post, Producer, Sound & Communications and DJ Times magazines)
Jan. 1991 - Dec. 1992 

American Banker/Bond Buyer
Copy Editor
Oct. 1990 - Jan. 1991 

This Week newspaper - Chanry Communications
Reporter/Editor
May 1989 - July 1990

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