Sam’s Club Offering Short-Term Memberships

ELLIOT ZWIEBACH

BENTONVILLE, Ark. — Sam’s Club here said yesterday it plans to hold in-store events over the next two weekends to sign up families and businesses for $10 memberships good for 10 weeks — the first time it has offered short-term memberships. According to Mike Turner, vice president, membership, for Sam’s, “We know we can easily demonstrate the value at Sam’s Club in just one shopping trip. With a temporary 10-week membership, we’ll be able to give those who sign up a good chance to see what we can do for them everyday and through the holidays.” Sam’s is promoting the weekend sign-ups with a national radio campaign plus print ads that feature 10 reasons for joining, including U.S.D.A. Choice meats; $4 generics; low-cost trim-a-tree merchandise; and low-priced holiday photo cards.

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