Sedano’s Launches New Advertising Campaign

MIAMI — New television and radio commercials starring shoppers of Sedano’s Supermarkets here launched on Wednesday, helping kick off a new branding effort for the Hispanic supermarket chain. The campaign, created and developed by República, Sedano’s new agency, feature customers sharing their personal stories of why they choose shopping at their neighborhood Sedano’s Supermarket. “The new campaign identifies and embraces the loyal Sedano’s customer and connects with the future expanding customer base,” Javier Herrán, Seddano’s director of marketing, said in a statement. Sedano’s operates 30 locations in South Florida.

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