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Tesco, Dunnhumby Expand Partnership
Tesco and London-based Dunnhumby have signed an agreement that will allow the market research firm to monitor the shopping habits of more than 60 million Tesco customers outside the United Kingdom through their use of the chain's loyalty card. Under the agreement, Dunnhumby will collect information from Tesco customers in nine countries, encompassing South Korea, China, Turkey,
Elliot Zwiebach
April 21, 2008
1 Min Read
ELLIOT ZWIEBACH
CHESHUNT, England — Tesco here and London-based Dunnhumby have signed an agreement that will allow the market research firm to monitor the shopping habits of more than 60 million Tesco customers outside the United Kingdom through their use of the chain's loyalty card.
Under the agreement, Dunnhumby will collect information from Tesco customers in nine countries, encompassing South Korea, China, Turkey, Malaysia, Thailand, Slovakia, the Czech Republic, Poland and Hungary.
Tesco said there are no plans to roll out Clubcard at Fresh & Easy stores in the U.S., “[though] this situation may be reviewed from time to time.”
Dunnhumby analysts are already working with Tesco in Thailand, Malaysia, South Korea and Hungary, and will expand to the other countries by summer, Tesco said.
