Winn-Dixie, Bi-Lo parent takes new corporate name

Bi-Lo Holdings, parent of the Winn-Dixie, Bi-Lo and Harveys chains, has renamed itself Southeastern Grocers, effective Monday.

The company also released a new logo as part of the switch.

“This change symbolizes that regardless of whether we work for BI-LO, Harveys or Winn-Dixie, we are all part of a unified family with a common aim to do the best we can for all of our customers across the Southeast,” the company said in a statement.

Southeastern Grocers was also the name used on the corporate entity that filed with federal securities regulators for an initial public offering in 2013. The company subsequently withdrew that request and returned to referring to itself as Bi-Lo Holdings.

The company is controlled by Texas based private equity firm Lone Star Holdings, whose Bi-Lo chain acquired Winn-Dixie and Harveys. It is based in Jacksonville, Fla.