Aldi: ‘Marriage in aisle 1’

Some Aldi employees were not radioing each other “pick up in aisle 1” on Wednesday, but instead “put flower petals in the produce aisle” as Jessica Bojanowski and Michael Hurd from Southgate, Michigan, got married in the aisles at the Aldi Insights Center, the grocer’s model store at its Batavia, Illinois-based headquarters.

With their closest family and friends in attendance, the couple was wed by an Aldi employee officiant, and the ceremony took place right in the produce aisle after the couple won the grocer’s Happily Ever Aldi Contest.

Following the ceremony, guests enjoyed an in-store reception complete with an Aldi-shopping cart-themed wedding cake. The couple also walked away with free groceries for a year, along with shopping carts full of products to help begin their married lives together, the grocer said in a statement.

The #ALDILove hashtag is an Aldi fan favorite as shoppers regularly tag the retailer on social media in Aldi-themed marriage proposals, engagement photos, birthdays and baby showers, the grocer said. 

“Every time our shoppers include us in one of their big moments, we feel the #ALDILove," Kate Kirkpatrick, Aldi USA's director of communications, said in a statement.

For the lucky couple, the Aldi wedding was fated to happen.

“When Michael and Jessica saw the contest and realized the ALDI wedding would be taking place on Nov. 9—coincidentally the date of their very first date—they knew it was meant to be,” the grocer said.