Aldi prepares to drop its latest #AldiGear

Aldi US is dropping its latest #AldiGear on Wednesday and fans are clearing their closets for the latest collection.

The discount grocer will begin selling its new line of branded merchandise in stores, while supplies last, and fans on social media are already gearing up to include the latest items into their wardrobe.

The fall collection of backpacks, hoodies, hats and more is decorated with Aldi’s signature colors in bold stripes and feature the latest style trend hitting the mainstream—gorpcore, which is outerwear items typically designed for recreational activities but styled as streetwear.

An #AldiGear post on the grocer's Facebook page  drew over a thousand comments from shoppers looking to scope out their favorite items. 

Aldi fandom is steadily growing when it comes to the discount grocery retailer’s gear collection. The grocer has found success recently with its limited-edition merchandise collection of bags, bucket hats, track suits and more.

“After we saw the success of our 2022 collection, it only made sense to up the ante this year,” said Joan Kavanaugh, VP of national buying at Aldi, in a statement regarding last spring's mega-merchandise drop. “We see shoppers celebrating Aldi products, prices and value on a daily basis, and this impressive line of apparel, that’s not only stylish but versatile, gives us a chance to celebrate our customers right back.”