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Amazon Go to Get 'Closer to Home'?
Retailer to expand its Amazon Go frictionless checkout store into the suburbs. Retailer to expand its Amazon Go frictionless checkout store beyond cities and into the suburbs with a new store format.
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Image courtesy of Amazon
In an effort to continue to reach customers “closer to their home," Amazon will expand its Amazon Go frictionless checkout store beyond cities and into the suburbs with a new store format.
The first suburban Amazon Go is due to open in Mill Creek, Wash., “in the coming months,” according to details Amazon provided to CSP Daily News, a sister company of Winsight Grocery Business. The company also intends to open another suburban location in the Los Angeles metroplex in the coming months.
The Mill Creek store will be about 6,150 square feet, including front and back of house. Front of house will be approximately 3,240 square feet. Store products will include grab-and-go food, snacks and beverage items, and a few everyday essentials. The store will also carry a full selection of beer and wine, including local brands.
The first Amazon Go opened January 2018 in Seattle, and debuted Amazon's "just walk out" technology that has been implemented in some Amazon Fresh stores as well. Seattle-based Amazon now operates 24 Go locations in urban markets, including Seattle, San Francisco, Chicago and New York, and 23 Amazon Fresh locations in California, Illinois, Maryland, Pennsylvania, Virginia and Washington.
A version of this story appeared on CSPDailyNews.com.
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