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An Early Thanksgiving for ShopRite

Kicks off campaign to salute essential workers, raise funds for food insecure. The retailer's newest campaign encourages shoppers to pen thank you notes to essential workers, while raising money for food banks.

1 Min Read
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ShopRite’s new #EssentialThanks campaign honors healthcare workers, first responders and supermarket associates around the country who are serving communities through the COVID-19 crisis. The campaign offers everyone an opportunity to show their gratitude by posting a thank you note to COVID-19 front-line workers, either by directly uploading it to a new website or by tagging #EssentialThanks on Instagram and Twitter.

For each message of thanks people post, the Keasbey, N.J.-based grocer said it would donate $1 to regional food banks for COVID-19 relief efforts.

ShopRite

Photograph courtesy of ShopRite

“The COVID-19 pandemic has put the spotlight on what it takes to keep our communities safe and healthy every day and in times of crisis,” said Joe Colalillo, chairman and CEO of Wakefern Food Corp, the cooperative wholesaler owned by ShopRite operators, in a statement. “We ask you to join us in thanking our store teams, warehouse workers, truck drivers, healthcare and all front-line workers for the incredible job they are doing each day by going to work to support and serve their communities.”

All thank you messages should be posted between April 20 and June 30. Wakefern Food said it would donate up to $500,000 during the event, with money going to food banks in Wakefern’s trading area.

Earlier this month, Wakefern, through its ShopRite Partners in Caring fund, donated $1 million to regional food banks to help meet the dramatic increase in demand for food and essentials during the COVID-19 pandemic.

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About the Author

Jennifer Strailey

Jennifer Strailey is editor in chief of Winsight Grocery Business. With more than two decades of experience covering the competitive grocery, natural products and specialty food and beverage landscape, Jennifer’s focus has been to provide retail decision-makers with the insight, market intelligence, trends analysis, news and strategic merchandising concepts that drive sales. She began her journalism career at The Gourmet Retailer, where she was an associate editor and has been a longtime freelancer for a variety of trade media outlets. Additionally, she has more than a decade of experience in the wine industry, both as a reporter and public relations account executive. She has a Bachelor of Arts degree in English from Boston College. Jennifer lives with her family in Denver.

 

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