CROSS-PROMOTIONS SURGING: RETAIL SURVEY

Cross-promotion with video is now a widespread practice among supermarkets, according to results of a survey from Brand Marketing and Supermarket News due to be presented this week.

ps on retailers' lists of desired promotional elements is a strong rebate offer, cited by 30% of respondents. This was followed closely by cooperation from other departments (27%), size of the marketing campaign (24%) and information about the promotion (22%). (Multiple responses were allowed.)

Detailed findings of the survey will be presented for the first time this week during a two-day supermarket video conference titled "Cross-Promoting Video Titles in Supermarkets," sponsored by Brand Marketing and Supermarket News in conjunction with Aim Promotions, Astoria, N.Y.

This is the first video conference specifically for the supermarket trade channel. It will take place July 20 and 21 at the Universal City Hilton and Towers, Los Angeles.