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Dollar Tree keeps rebuilding its C-suite, adding a restaurant vet as chief development officer

Pedro Voyer joins the discounter after holding leadership posts at Panera Bread, Einstein Bros. Bagels, Burger King, Starbucks, YUM Brands and more.

Heather Lalley, Managing editor

September 28, 2022

2 Min Read
Dollar Tree
Photo: Shutterstock

Dollar Tree on Wednesday announced the appointment of Pedro Voyer as chief development officer, just days after naming a new chief operating officer.

Voyer comes to the discounter from a long career in the restaurant industry. He was an SVP with JAB Holding Company, an international GM with Panera Bread and an SVP and COO-international for Caribou Coffee and Einstein Bros. Bagels. He also served as chief development officer for Burger King and held a variety of operational and development posts at Starbucks and YUM Brands.

Chesapeake, Virginia-based Dollar Tree cleared out its C-suite this summer, announcing the departure of its COO, CIO, chief legal officer, CFO and chief strategy officer.

Dollar Tree has since filled that CIO post with Bobby Aflatooni and the CFO position with Jeffrey Davis. On Monday, Michael Creedon, Jr. was named the retailer’s chief operating officer.

“We continue to work aggressively in our efforts to build a world-class retail leadership team that will enable us to accelerate the growth of the company,” Dollar Tree President and CEO Mike Witynski said in a statement. “Pedro’s addition represents the sixth chief officer that has joined the company in less than five months.”

At Dollar Tree, Voyer will lead the retailer’s real estate teams to help the chain grow.

“I am eager to join the Dollar Tree team at such a pivotal time in the organization’s transformation,” he said in a statement. “My teams will be committed to supporting the organization to drive sustainable new unit growth, improved store condition, productivity and profitability by enhancing the customers’ shopping experience in our stores.”

Dollar Tree operates more than 16,000 stores in 48 states and five Canadian provinces under the Dollar Tree and Family Dollar banners.

Last month, Dollar Tree lowered its earnings forecast for the year, saying more shoppers were looking for food and beverages, but fewer were buying discretionary items. During the second quarter, Dollar Tree reported same-store sales growth of 7.5%, while Family Dollar’s same-store sales increased 2%.

About the Author

Heather Lalley

Managing editor

Heather Lalley is the managing editor of Restaurant Business, Foodservice Director and CSP Daily news. She previously served as editor in chief of Winsight Grocery Business.

Before joining Winsight and Informa, Heather spent nearly a decade as a reporter for the daily newspaper in Spokane, Washington. She is the author of "The Chicago Homegrown Cookbook." She holds a journalism degree from Northwestern University and is a graduate of the two-year baking and pastry program at Washburne Culinary Institute in Chicago.

She is the mother of two and rarely passes up a chance to eat tater tots.

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