Sponsored By

Farmstead Shifts to Compostable Produce Bags for Delivery

Digital grocer responds to customer demand for waste reduction. The move was in response to customer demand for less plastic use and waste reduction.

Natalie Taylor, Senior Editor

February 15, 2019

2 Min Read
Farmstead bag
The move was in response to customer demand for less plastic use and waste reduction.Photographs courtesy of Farmstead

Online micro-grocer Farmstead was founded on the vision of reducing food waste. Now, it’s tackling plastic waste.

Ditching the thin plastic film commonly used in conventional supermarkets’ produce aisles, the San Francisco-based e-tailer this week shifted to compostable produce bags from BioBag for its fruit and vegetable delivery.

The move was in response to customer demand, Farmstead said, and expands the company’s efforts to reinvent the grocery sector by providing consumers with a more eco-friendly and sustainable food-shopping option.

farmstead compostable biobag

“Farmstead is looking to not only reduce food waste, but to reduce waste in general and do our part to make the environment safer and cleaner,” Farmstead’s founder and CEO Pradeep Elankumaran said in a statement. “Our customers and team members felt strongly about compostable bags, and we wanted to lead this important change in the perishable grocery delivery space, especially as online grocery adoption is rapidly increasing in the U.S.”

Wasteful packaging is commonly among customer complaints over grocery delivery, with companies such as Blue Apron and Jet previously coming under fire for their overuse of plastic and paper bags, ice packs and cardboard boxes. Even items that are deemed recyclable often don’t make it to the blue bin, or worse, they aren’t in fact recyclable at all.

Related:Plastic Bag Bans Gain Steam in 2019

With its AI-powered predictive analytics model, designed to accurately predict demand and supply to help reduce grocery and delivery waste, Farmstead also provides reusable insulated grocery bags for perishable deliveries that can keep items cold for hours. Customers can then return the bags, as well as ice packs and milk bottles, with their next order for Farmstead to clean and reuse.

“Because we are providing a more affordable and accessible option to customers than other online grocers, we’re now getting more people exposed to compostable bags across our delivery area while systematically helping them reduce their dependence on plastic bags,” Elankumaran said.

In a Facebook announcement last month, Farmstead thanked its customers for their suggestions to cut down on plastic bag use. Since the transition to compostable produce bags, the company said customer response has been overwhelmingly positive.

About the Author

Natalie Taylor

Senior Editor

Natalie Taylor is senior editor of Winsight Grocery Business, responsible for reporting on the fresh category and West Coast retailer news. After four years in finance and educational publishing, Natalie’s passion for the latest culinary trends led her to the food industry, where she reported as a restaurant secret shopper and ultimately landed in the grocery world. A graduate from Quinnipiac University with a Bachelor of Arts degree in Journalism, Natalie has written for magazines, local newspapers and digital platforms. She loves soup dumplings and long walks down the produce aisle.

Stay up-to-date on the latest food retail news and trends
Subscribe to free eNewsletters from Supermarket News

You May Also Like