ShopRite Launches New ‘Fresh to Table’ In-Store Experience

Meal solutions are taking center stage at a Philadelphia ShopRite store, which recently introduced Fresh to Table, an innovative store-within-a-store concept where customers can find fresh, on-trend foods and easy-to-prepare ingredients in a variety of grab-and-go formats. Additionally, Fresh to Table offers new digital conveniences designed to help customers save time and money, says the company, part of the Wakefern Food Corp. in Keasbey, N.J. 

“The ShopRite of Roosevelt Boulevard has proudly served the Philadelphia community for more than 25 years, and we’re excited to introduce this new shopping experience in our store,” said Sean McMenamin, president of McMenamin Family ShopRite, in a statement. “Fresh to Table provides a wide selection of fresh-from-the-oven prepared foods along with prepped, ready-to-cook ingredients to make it easy for customers to prepare wholesome meals for themselves and their families,” added the second-generation grocer who operates two ShopRite stores in the city.

Designed within the store’s existing footprint, Fresh to Table reinvents traditional produce and fresh departments to provide inspired, high-quality options and ingredients for shoppers looking for a one-stop shop meal experience, says the company.

These include sections with ready-to-cook items (Prep & Eat), ready-to-heat and serve items (Heat & Eat), and ready-to-eat meals (Grab & Eat). The multi-purpose space also features new foods from ShopRite’s Own Brands, including ShopRite’s award-winning Bowl & Basket and Wholesome Pantry lines. 

The Fresh to Table store-within-a-store combines ShopRite’s ready-made meal and chef expertise with the latest in integrated technology such as online ordering via ShopRite’s Order Express app, which allows customers to order ahead of time for express pick-up. Shoppers can also access Fresh to Table options on the store’s ShopRite from Home online service. In-store, distinctive signage and designated checkouts make the Fresh to Table shopping experience easy and intuitive, says ShopRite.

Other highlights of the Fresh to Table shopping experience include a Tasty & Trending section, featuring on-trend, seasonal foods with items that change frequently. Tasty and Trending meals and snacks are selected by ShopRite chefs and registered dietitians with the goal of inspiring customers to explore unique meal options that are procured from departments across the store.

Meanwhile, the One Stop Dinner Shop is also curated by ShopRite chefs and dietitians to provide easy-to-prepare entrees and dinner solutions for shoppers. Shoppers can also meet with Nikita Grove, the company’s registered dietitian, if they want assistance in curating a wholesome meal for themselves or their family.  

The ShopRite of Roosevelt Boulevard is the latest ShopRite to introduce the Fresh to Table concept, joining ShopRite locations in Brookdale, Greenwich and Burlington, N.J., as well as Monroe, N.Y. Fresh to Table is coming soon to a second Philadelphia store, ShopRite of Morrell Plaza, the company added.