Sprouts Expands Home Delivery With Instacart

Sprouts Farmers Market has partnered with Instacart to expand home grocery delivery service to its major markets across the country. The partnership follows Target’s recent announcement of cutting ties with Instacart to pursue same-day deliveries through Shipt.

“We are excited to respond to customer demand for fast, convenient home delivery of their favorite Sprouts products in all of our major markets across the country,” said Sprouts CEO Amin Maredia. “Home delivery is a natural way for Sprouts to engage with our customers on their healthy living journey, and our partnership with Instacart allows us to quickly scale for growth.”

Sprouts currently offers free two-hour delivery in eight cities through Amazon Prime Now, a partnership under watch for potential conflicts given Amazon’s acquisition of Whole Foods Market in June. Sprouts officials have maintained intentions to continue with that partnership. 

The Phoenix-based natural grocer plans to roll out its Instacart service to markets in phases, beginning today with select zip codes in Phoenix and Tuscon, Ariz., and will announce additional markets at a later date, according to a company statement.

“Customers choose Instacart because of our ability to bring the products they want from their favorite neighborhood stores straight to their doorsteps,” said Apoorva Mehta, founder and CEO of Instacart. “Partnering with a value-driven brand like Sprouts Farmers Market allows us to provide customers with same-day delivery of the fresh, natural and organic groceries they depend on to nourish their families.”

Related:Sprouts Readies for 9 New Stores in 2018 Q1