Baloian Farms Updates Website

Baloian Farms has launched a new website as part of its mission to grow the company and solidify their position as a category leader in pepper production. The recent launch of the website is another step toward their total brand positioning that has included the launch of several new products over the last 18 months. The newly launched website can be found at www.baloianfarms.com and is simple and clean in its design for ease of navigation. As Baloian continues to grow their product line, the website was created to showcase the depth and variety of their products and showcase many of their new items in a more consumer friendly style. The website features a recipe section highlighting Baloian family recipes, in addition to information about the family and the history of the company. "We’ve been looking for a way to tell consumers our story while showcasing how to prepare and cook our products in healthy and delicious ways," says Jeremy Lane, sales manager for Baloian Farms. "The new recipe section helps consumers make a more personal connection with our company especially as a third- generation family farm." Although the website is focused on telling the Baloian Farms story and connecting with consumers, Lane adds that there are also a wide range of tools and resources for retailer and foodservice buyers including availability charts, category and consumer research, food safety and sustainability information.