Beyond Meat Launches First Meat- and Gluten-Free Chicken-Free Strips

Beyond Meat, the makers of plant-based protein foods that take the animal out of meat, announced the national rollout of Beyond Meat Chicken-Free Strips offering consumers a plant protein that is being touted as the most realistic chicken substitute to hit the market, company officials say. “Our goal is to provide consumers with clean, plant-based, proteins that perfectly replicate the taste, texture, and nutritional benefits of meat. We share our customers enthusiasm for improving their health, reducing their ecological footprint and improving animal welfare and are happy to be of service one savory, delicious, protein-packed bite at a time,” says Ethan Brown, founder and CEO. Beyond Meat Chicken-Free Strips are made with a blend of pea and soy protein offering consumers 18 grams of protein per 3 ounce serving and 120 calories. Plus, these plant-based strips have no saturated or trans fat and are cholesterol free, gluten free, dairy free, meat free, egg free, GMO free, hormone free, antibiotic free and guilt free! Three versions of Beyond Meat Chicken-Free Strips will be available nationally in the refrigerated section of natural retailers including Whole Foods Market in May 2013. Each of the three products: Lightly Seasoned Chicken-Free Strips, Grilled Chicken-Free Strips and Southwest Chicken-Free Strips will be available in 12 ounce. packages. The suggested retail price is $5.29.