Consumer Brands Bloom Fresh Launches Website

International sourcing specialist, Global Bloom, announces the launch of its new consumer brand, Bloom Fresh, and the rollout of the corresponding informational website. Bloom Fresh is the culmination of years of relationships with growers around the world and selection of high-quality products, including year-round fresh pomegranate arils. The management of Global Bloom believed there was a gap in the marketplace with a lack of consistently branded products. This presented an opportunity to create a dependable brand for retail customers and make a connection with consumers that would help them find great products during every shopping experience – Bloom Fresh. “The Bloom Fresh brand is meant to capture the excitement of fresh, healthy products with iconic design elements that feel modern and evoke a sense of quality. Our packages contain nutrition information and also share brief information about how we support local communities,” says Dijana Ilieva, director of marketing. That same sense of excitement carries over into the Bloom Fresh website found at www.bloomfreshproduce.com, where consumers can use the zip code specific store finder to locate stores that carry Bloom Fresh products, peruse great recipes and also learn more about the Bloom Fresh story and growers that make these fresh products a reality. Bloom Fresh branded products include pomegranate arils, endives, eggplant, clementines and aromatic herbs and are available at fine retailers throughout the Northeast region of the United States. To facilitate retail introduction and consumer awareness, Global Bloom will be working with regional food bloggers Mother Thyme, The Skinny Chef and Healthy.Delicious to share product information, recipes and giveaways through social media and blog posts. “We believe the time is right for a consumer brand that can reliably deliver a variety of high quality products and the opportunity to connect growers and consumers,” says Marty Cunningham, business development manager. “Our company motto is ‘always in-season’ and our goal is to offer typically seasonal products year-round, at competitive prices with consistent quality. Consumers are creatures of habit and we want to help create healthy habits with healthy products by always being on-shelf. We look forward to working with retailers around the country to introduce this brand and share the potential of Bloom Fresh.”