Disney Introduces Frozen and Spider-Man Branded Apples

Frozen and Marvel’s Spider-Man branded apples by Sage are the latest additions to Disney Consumer Products (DCP). The brand continues to introduce new “better for you” foods featuring some of its most popular characters in an effort to get kids worldwide to eat more fruits and vegetables. “Beyond the toy aisle, Frozen is also keeping the produce section fresh and cool,” says John T. King, vice president of licensing, consumables, Disney Consumer Products.  “The global appeal of our stories and characters gives Disney Consumer Products an opportunity to continue to expand our produce portfolio and empower parents with more nutritious food options for their kids.” Disney Consumer Products’ summer fruit program with Albertsons significantly increased traffic and produce sales at participating locations, company officials say. Select Albertson stores created in-store displays to highlight the selection of Disney-branded fruits, and hosted kids and family events to encourage healthier eating. Through a recent collaboration with Winn Dixie, consumers were greeted with signage featuring characters from popular Disney properties including Frozen, Disney Princess, and Cars. Select Winn Dixie stores also hosted Disney-themed events with music, activities, and samples of fresh fruits and vegetables. Click for more information on Disney Magic of Healthy Living and TRYit.