Dole Introduces Greek Chopped Salad Kit

Dole Food Co. has launched its new Dole Greek Chopped Salad Kit, available nationwide.

The new SKU combines bite-sized romaine lettuce, feta cheese and sweet onion pita chips with herb oregano seasoning and Dole’s Own Greek Vinaigrette dressing. The product is the 10th offering in the Dole Chopped Salad Kit line, and the 17th Dole salad kit overall.

“The new Dole Chopped Greek Kit represents the next step in two simultaneous consumer salad trends: the growth of Greek and the overwhelming public preference for chopped,” Lisa Overman, director of marketing for Dole, said in a statement. “It also allows retail produce managers to build out their Dole Chopped Salads set with a proven, on-trend flavor that has grown 52% in annual sales from 2010 to 2017.”

The Dole Greek Chopped Salad Kit is available for a suggested retail price of $3.99.