Fresh Summit Workshops 2008

WORKSHOP SERIES I
FRIDAY, OCT. 24, 2:45-4 P.M.

Managing Generation “Why”:
Harnessing the Talents and Skills of the Next Generation

ROOM 311E

Discover how to motivate and manage this new workforce of 70 million called “Generation Y.”

CINDY SEEL, executive director, PMA Foundation for Industry Talent

MARK MURPHY, founder and chief executive officer, Leadership IQ

Produce Managers Panel:
What Are Customers Really Thinking?

ROOM 311BC

Join retail expert Harold Lloyd and a panel of produce managers as they discuss the consumer behavior they see every day on the front lines.

ANTHONY BARBIERI, chairman, Fresh Summit Marketing Committee, and director, produce and floral, Acme Markets

HAROLD LLOYD, Harold Lloyd Presents

ROBERT DIMAGGIO, produce manager, D'Agostino Supermarkets

QUINTON NEELY, produce manager, Hen House Market

BRETT WARFIELD, produce manager, Save Mart Supermarkets

Raise the DataBar

ROOM 311A

Discover the many benefits of DataBar technology, including increased efficiency, raised productivity and improved accuracy.

TIM RILEY, senior vice president, Giumarra Cos.

PAUL STUART, senior produce category merchant, Wegmans

SUZANNE WOLTER, director of marketing, Rainier Fruit Co.

The Global Economy and the Produce Industry:
A Micro View

ROOM 304G

Hear a detailed view of three emerging economic trends that will have the greatest impact on the produce industry worldwide.

DEBORAH PERKINS, managing director, Food & Agribusiness Research and Advisory, Rabobank International

What's Hot With COOL?

ROOM 311F

Find out the very latest on the new country-of-origin labeling legislation from a panel of experts, including USDA officials.

KATHY MEANS, vice president, Government Relations and Public Affairs, PMA

LLOYD DAY, administrator, USDA/Agricultural Marketing Service

MICHAEL O'BRIEN, vice president, produce and floral, Schnuck Markets

TOM DEARDORFF, president, Deardorff-Jackson Co.

Floral Solutions Workshop

ROOM 304AB

A look at European floral trends, including new products, innovative merchandising techniques and new packaging ideas.

JOE MISKIMINS, floral director, the Kroger Co.

LAURA KUY, managing director, Laura Kuy Designer Florists

CINDY HANAUER, director of floral operations, Winn-Dixie Stores

ROBERT DEBELLIS, AIFD lead designer, World Class Flowers

WORKSHOP SERIES II
SATURDAY, OCT. 25, 9:35-10:50 A.M.

Am I the Leader I Need to Be?

ROOM 311F

Through discussion, examples and exercises, learn proven techniques to develop your leadership skills.

HAROLD LLOYD, Harold Lloyd Presents

Creating Sales by Motivating Floral Consumers

ROOM 304AB

Steve Lutz of The Perishables Group, a research consultancy, moderates a live consumer panel to discuss factors that motivate shoppers to buy floral products.

WILLIAM BYLAND JR., vice president, Micky's Minis Flora Express

STEVE LUTZ, executive vice president, The Perishables Group

Finding Your Place in Whole Chain Traceability

ROOM 304GH

The entire produce supply chain will be affected by new initiatives to achieve whole chain traceability. Find out next steps, when they will be implemented, and what the industry expects of your company.

CATHY GREEN, chief operating officer, Food Lion

DOUG GRANT, chief operating officer, The Oppenheimer Group

ALAN NEWTON, vice president of information services, Duda Farm Fresh Foods

Food Safety Risk Management = Profitability

ROOM 304CD

This topical workshop examines food safety programs not just as a social responsibility, but as a critical risk assessment/risk management tool.

BOB WHITAKER, Ph.D., chief science officer, PMA

DEVON ZAGORY, Ph.D., senior vice president, food safety and quality programs, NSF Davis Fresh

Hold On for an Economic Roller-Coaster Ride

ROOM 311BC

Learn how fluctuations in the economy affect consumer spending, particularly produce purchases and what you might need to do differently.

LARRY OTTO, vice president, marketing and business development, L&M Cos.

KEVIN COUPE, founder, Morningnewsbeat

Packaging With Impact
ROOM 311A
A panel of packaging experts from across the supply chain discuss the features of exceptional produce and floral packaging.
ROBERT VERLOOP, vice president of marketing, Naturipe Farms
LEONARD BATTI, managing and senior partner, MIXTEC Group
SHANNON BOASE, founder and president, Earthcycle Packaging
ODONNA MATHEWS, president, Odonna Mathews Consulting
DAVID RIESER, general manager, Georgia-Pacific

WORKSHOP SERIES III SUNDAY,
OCT. 26, 9:15-10:45 A.M.
Strategic Planning Made Simple With Julie Krivanek
ROOM 304AB
Join expert Julie Krivanek as she presents real-life scenarios and offers concrete strategic planning solutions in this interactive session.
JULIE KRIVANEK, president, Krivanek Consulting

Food Safety: Keeping Your Business Healthy
ROOM 304CD
This panel discussion will review the latest regulatory updates and initiatives and look at food safety from an ROI perspective.
BOB WHITAKER, Ph.D., chief science officer,
PMA BONNIE FERNANDEZ, executive director, Center for Produce Safety
TOM O'BRIEN, agriculture and government affairs specialist, O'Brien DC

Saving Dollars and Making Sense of Sustainability
ROOM 311FG
Learn what “sustainability” means within the produce industry, and how PMA can help you combine sustainability with profitability.
KATHY MEANS, vice president, government relations and public affairs,
PMA DAVE CORSI, vice president, produce and floral operations, Wegmans
ROGER PEPPERL, marketing director, Stemilt Growers
MARTY ORDMAN, marketing director, Dole Food Co.
CRAIG WATSON, vice president, quality assurance and agricultural sustainability, Sysco Corp.

Telling Your Story to Drive Sales and Generate Profits
ROOM 311BC
Learn the steps to creating and disseminating a story that can build customer loyalty and turn your product into an effective marketing and sales tool.
LORNA CHRISTIE, senior vice president, industry products and services,
PMA SAMANTHA CABALUNA, director of communications, Earthbound Farm/Natural Selection Foods
JAN DELYSER, vice president of marketing, California Avocado Commission

The Global Economy and Your Bottom Line —A Macro View
ROOM 304GH
Jeffery Rosensweig of the Global Perspectives Program at Emory University analyzes the current state of the global economy, and how world economic conditions affect your business.
DANIE KIEVIET, general manager, Global Sourcing Fresh World
JEFF ROSENSWEIG, Ph.D., director of Global Perspective Programs, Emory University