Golden Sun Marketing Celebrates 10 Years

Golden Sun Marketing, a consultancy serving the fresh produce industry, is celebrating its 10 year anniversary this month. Founded by Don Goodwin in 2004, the firm has provided its unique combination of services to the industry for a decade. “Our company is unique in that we provide strategy, marketing and business development services to the fresh produce supply chain from seed to retail,” says Goodwin.  “We are very fortunate to work with some of the most progressive companies in the fresh produce supply chain. A common goal among our clients is their deep desire to increase the consumption of fruits and vegetables.” Goodwin has decades of past experience in procurement, wholesale, marketing and merchandising-affording him unique insights across the fresh produce supply chain. Ten years ago, Goodwin saw a need for a firm that could consult with smaller grower/shippers on business development and strategic planning while providing marketing strategy and services for the products to garner interest with both retailers and the end consumer. The approach has been successful over the past decade, and Golden Sun Marketing has built a niche around spotting innovative and premium products and helping seed breeders and distributors and grower/shippers elevate these products into brands, while keeping profitability and grower return as a priority, say company officials. “We have experienced significant growth in the last three years. I am blessed to have such a talented team,” says Goodwin.“We share a passion for the industry and a common vision of creating results oriented marketing programs for our clients. I am very bullish on the future of our industry and our company. The next 10 years should be very exciting as we work closely with our clients to build winning strategies.”