Heritage Reserve Navel Oranges Return in February

LoBue Citrus’ Heritage Reserve Navel Oranges will return in February for a limited time. “The flavor of Heritage Reserve Navel Oranges is unsurpassed by any other and consumers agree with many declaring them the best oranges they’ve ever tasted,” says Norm Gatineau, vice president of sales and marketing at LoBue Citrus. Heritage Reserve Navel Oranges come from California’s earliest citrus groves located in a unique sub-section of California’s renowned Central Valley citrus growing region.  These groves date back to 1898 to the original Washington-variety bud wood and have never been replanted. “I’m really flattered that our competitors have chosen to follow us because we think flavor is incredibly important to increase consumption of oranges,” says Gatineau. “As a family-owned business always in pursuit of the most flavorful varieties, we are proud to be the original company that brought these to market.” LoBue puts priority on land stewardship and sustainability and its investment in California’s original citrus groves continue to produce the greatest tasting navel oranges. The success in the sustained productivity of the groves can be attributed to a micro-climate and sandy soils unique to this region – a narrow, 20-mile long area neighboring the western foothills of Sequoia National Park and decades of consistent farming practices aimed at cultivating optimal flavor. With over 200 years of collective experience, the flavor team at LoBue personally assesses the flavor of Heritage Reserve Navel Oranges. Their charge is to not ship until the navel oranges have passed a taste test that meets their quality standards. Heritage Reserve Navel Oranges are graded tightly for optimal flavor and packed to order. The program is fully supported at retail with high graphic packaging, point-of-sale materials, merchandise bins, blogger partnerships and social media. Quick response codes on packages link to a video where LoBue family members talk about the history of the legacy groves and why they produce such a consistently flavorful navel orange. In addition, Heritage Reserve brand ambassadors will be executing robust sampling events at select retailers.