Jamba Juice Launches Cold Pressed Juice Line

Jamba is expanding is offerings with a line of cold-pressed juices. Made from wholesome fruit and vegetables, the juices are available in 12-ounce bottles for easy, on-the-go convenience or multiple purchases to store or support routine consumption at home. “Our expansion to cold-pressed juice reaffirms our commitment to making healthier beverages more accessible to consumers,” says James D. White, chairman, president and CEO, Jamba. “Drinking juice made from only fruit and vegetables is an easy way to satisfy one’s daily produce requirement. Our Cold Pressed Juice are both nutritious and delicious.” The launch of the product follows the brand’s recent, successful expansion of freshly squeezed juices, now available in over 500 Jamba locations across the U.S. Jamba uses high pressure processing (HPP) for the new cold-pressed juices to protect their nutrients and flavor. HPP preserves more of the micro-nutrients that occur naturally in fruit and vegetables and which tend to be damaged by heat processes used to manufacture traditional bottled juices. Jamba Cold Pressed Juice is available in four flavors and each 12-ounce bottle contains three servings of fruit and/or vegetables. Orange Reviver is made with orange, apple, beet and banana; Tropical Greens is made with apple, pineapple, super greens and lemon; Citrus Kick is made with orange, pineapple, apple and ginger; and Veggie Harvest is made with apple, carrot, ginger and super greens. The Jamba Cold Pressed Juice launch will initially focus on the Southern California markets with the product becoming available in Northern California by mid-October, and eventually rolling out across the Jamba system in 2015.