News Watch 2007-10-01 (3)

MEIJER, HARRIS TEETER PLAN BREAST CANCER AWARENESS EFFORT

SACRAMENTO, Calif. — Pink Ribbon Produce, a retail program committed to breast cancer prevention and awareness, has renewed its partnership with Meijer and Harris Teeter stores. The chains will team up with more than 20 suppliers in an educational fund-raising program this month, in an effort to raise support for chapters of Susan G. Komen for the Cure. “We're telling our shoppers to ‘think pink’ this month,” Jennifer Panetta, director of communications for Harris Teeter, said in a release. “Look for the Pink Ribbon signage throughout the produce department to help you choose what to buy. … Harris Teeter is very committed to wellness through educating our shoppers about healthy food options. We are proud to be a part of the Pink Ribbon Produce campaign because it directly aligns with our stores' values.” Brian Coates, Meijer's senior buyer of produce, agreed, noting that “we have a unique opportunity as a grocer to reach people of many different ages and backgrounds with the important message of healthy eating as a way to prevent breast cancer. This month, we encourage our shoppers to think about the types of food they are buying and consider incorporating more fruits and vegetables. Not only is it a healthier option, but you'll also be supporting an incredible organization working to find a cure for this disease.” Produce partners supporting this year's Pink Ribbon campaign include Andrew & Williamson, Aunt Mids, Bella Produce, Chiquita, Country Fresh, D'Arrigo, Dole, Dulcinea, Fresh Express, Highline Mushrooms, Hines Nut Co., Mastronardi Produce, Modern Mushroom, National Mango Board, Nature's Way, Paramount Citrus, Peri & Sons, Southern Specialties, Southmill Mushroom, Washington Fruit and Well-Pict.