Produce for Kids Introduces "Festive Flavors"

Produce for Kids is giving the holidays a makeover with the Festive Flavors: 12 Fresh Takes on Holiday Favorites e-cookbook. The e-cookbook contains 12 healthy holiday dishes, including Sweet Potato Casserole and Cranberry Apple Crisp, plus festive snack ideas and meal planning tips. Festive Flavors is available to download for free at www.produceforkids.com/festiveflavors. “Between parties, family get-togethers and meal planning, the holidays can be a stressful time for parents. We’re excited to launch this new e-cookbook with delicious, healthy recipes and tips to make the holidays a little less stressful,” says Trish James, vice president, Produce for Kids. “Our hope is that families will learn how easy it is to makeover their favorite dishes for a healthy holiday celebration.” The holidays are a crucial time for the sale of fresh produce and can make or break sales for the year. All of the recipes featured in Festive Flavors highlight fresh produce as main ingredients in an effort to help increase families’ consumption during this timeframe. To compliment the launch, Produce for Kids is hosting a #FestiveFlavors Twitter party on Nov. 12 at 9pm EST with special guests: Melissa’s Produce, Naturipe and Stemilt. Participating brands will be sharing healthy recipes and tips for the holiday season and consumers will have the opportunity to win grocery store gift cards. In addition, Produce for Kids will be hosting two opportunities for consumers to enter and win this holiday season. Consumers can visit the Produce for Kids Facebook page from Nov. 10 to Dec. 31 to enter to the #FestiveFlavors Sweepstakes for a chance to win a Ninja 3-in-1 Cooking System. Consumers are also encouraged to show off their healthy holiday meals on Instagram using the hashtag #FestiveFlavors to be entered to win a Ninja 3-in-1 Cooking System and have their recipe featured on www.produceforkids.com.