Return of the Pound Cake

Last September, the Sara Lee brand introduced a more moist butter pound cake formula to address strong consumer insights that suggested the Sara Lee Pound Cake was “too dry” for current taste preferences. Once the new recipe hit store shelves, Sara Lee consumers responded, preferring the original All Butter Pound Cake recipe and urging Sara Lee to bring it back, company officials report. As Sara Lee knows, the consumer knows best, officials add; Sara Lee promptly responded by bringing back the previous formulation. The original All Butter Pound Cake, both regular and family size, began returning to retail stores in December. Consumers will recognize the original product because the lid will describe the product as Sara Lee All Butter Pound Cake.