Seassentials Crab Meat Brand Hits the Market

The London-based branding agency CLIP has unveiled its newly designed packaging for Seassentials. The value brand belongs to Blue Star Foods, which is an international company that produces crab meat in production facilities all over the world. After designing the Blue Star Foods premium brand, CEO John Keeler commissioned CLIP to create a brand image for their value range. CLIP’s thorough branding process was based on current market conditions, consumer demands and creating a performance brand. The final name ‘Seassentials’ was chosen as it summarized the product theme, the ‘essential value’ aspect. “I have worked with CLIP on a number of projects as they have a very creative British flair and always provide faultless designs, plus they are incredibly easy to work with,” says John Keeler, CEO Blue Star Foods. “We were very impressed with the level of creativity and innovative design for the Seassentials range. They are very knowledgeable when it comes to the food industry and I am looking forward to working with them on some exciting international projects very shortly.” CLIP are experienced in working with international clients from across the world including France, Belgium, India, South Korea, Puerto Rico as well as America. This Atlantic partnership between CLIP and Blue Star Foods has worked extremely well as both companies have created systems which ensure seamless communication over long distances and time zones. “The fact that this is a new product further emphasized its need to be a performance brand,” says Anish Mistry, creative director at CLIP. “Gaining retail listings wasn’t going to be enough, we had to create a visual brand with enough impact to engage with consumers and condense the traditional purchase funnel process. We work with a number of partners which benefit our international clients including European food labelling experts and language translators based across the world. Creating a value brand was very challenging but Blue Star Foods were very happy with the final outcome.”