Star Ranch Angus Beef Focuses on Bringing Families Together 2015

Can a great steak or a juicy burger bring people together? Tyson Fresh Meats, Inc. wants to help families leave the distractions of the digital age behind and reconnect with each other over a delicious meal made with Star Ranch Angus beef, the company’s U.S.-produced Angus beef brand. A new Star Ranch Angus beef spring promotion appeals to old-fashioned family togetherness with point-of-sale materials featuring a soft-focus photo of an extended family enjoying an outdoor picnic. The promotion theme, Your Real American Family Deserves Real American Beef, plays off the brand’s tagline and reinforces the message that quality family time begins with quality beef. The promotion includes an on-line national sweepstakes where consumers can enter to win a $50 Dick’s Sporting Goods gift card via the Star Ranch Angus beef website. A total of 50 randomly-selected winners will be chosen at the end of the promotion, which runs from April 1 through June 30. The contest will also be promoted on the Star Ranch Angus beef Facebook page, as well as in-store signage. Tyson is providing retailer promotional support in several ways, including giving retailers the option to order additional Dick’s Sporting Goods gift cards to give away if they choose to sponsor local or regional contests. “This promotion goes right to the heart of what Star Ranch Angus beef stands for - our customers can count on Star Ranch Angus beef to deliver an exceptional eating experience that they will be proud to share with their families,” says Kent Harrison, vice president, marketing and premium programs for Tyson Fresh Meats. “Star Ranch Angus beef makes wholesome, nutritious meals that help families stay active together throughout the spring and summer.” Tyson Fresh Meats www.tyson.com