Stew Leonard Greets Bon Jovi With Massive Lobster Named After Him

Jon Bon Jovi helped Norwalk, Conn.-based Stew Leonard’s “make a memory” for its customers with a surprise appearance at one of the retailer’s Long Island, N.Y., locations.

The famed singer and surf-and-turf enthusiast on Aug. 4 visited hundreds of shoppers, fans and Stew Leonard’s staff members at the retailer’s Farmingdale, N.Y., store, where he was greeted by Stew Leonard’s CEO, Stew Leonard Jr., with a 19-pound lobster, also named Bon Jovi, as well as Stew Leonard’s signature tomahawk steaks.

Maddie Leonard, Jesse Bongiovi, Stew Leonard, Ryann Leonard, and Jon Bon Jovi

While Bon Jovi’s appearance was intended to support his new venture with his son Jesse, who launched a rose company this past year, the occasion escalated into a photo frenzy highlighting the retailer's seafood and meat offerings, particularly Stew Leonard's massive lobster named after the singer.

Stew Leonard’s Wine and Spirits, owned by Stew Leonard’s CEO, will launch the Bon Jovis’ exclusive Dive Into Hampton Water rose. The product is made in the Languedoc region in the south of France in partnership with world-renowned winemaker Gerard Bertrand, and will be available throughout the East Coast.