Sunsweet is Helping Consumers Snack

Sunsweet, a marketer of dried plums, specialty dried fruits and fruit juices, bolsters its snacks by offering consumers less sugar and fewer calories with its two Amazingly Snackable new products: Amazin Berry Blend and Amazin Cranberries. Until now, the intense flavor and added sugar that makes dried cranberries and other dried berries a favorite accent to salads, muffins and more also makes them too sugary and sweet as a snack food, say company officials. Both of these blends include Plum Amazins diced plums, which help reduce overall sugar content and boost nutrition. Sunsweet’s Amazin Berry Blend combines Plum Amazins diced plums, cranberries, blueberries and cherries to create a sweet-and-tart blend. Sunsweet looks forward to expanding into the quickly growing berry blend category and offering a healthier, snackable option for berry fans. “Consumers continue to seek convenient snacks that also offer nutritional value. Our new Amazin products provide healthy snack options with less sugar and fewer calories for increasingly health-minded consumers,” says Dane Lance, president of Sunsweet Growers. Sunsweet will step into the cranberry market with its Amazin Cranberries. Cranberries have grown consistently at 30% over the last three years. Amazin Cranberries offer 23% less sugar and 12% fewer calories than standard cranberry-only options. The Amazin Berry Blend and Amazin Cranberries are now both available. Amazin Berry Blend and Amazin Cranberries by Sunsweet Growers www.sunsweet.com