Survey Gauges Produce Industry's Traceability Readiness

WASHINGTON — The Produce Traceability Initiative Steering Committee announced on Thursday the results of a survey it designed to evaluate the adoption of the PTI and identify additional support needs for companies doing business in the United States.

The majority of those polled are making progress toward implementing chain-wide, electronic traceability. More than 260 industry members selling in the United States participated in the survey conducted by Produce Marketing Association and United Fresh Produce Association.

The survey was complemented by a similar poll of retailers and foodservice outlets that was conducted by the not-for-profit standards organization GS1 US. The Steering Committee also recently reaffirmed its dedication to developing a closer relationship with GS1 US to bring that group’s expertise and operational support to the PTI.

Both survey summaries are available on the Produce Traceability Initiative Web site at www.producetraceability.org.

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