Teenage Entrepreneur Launches Cold-Pressed Juice Line

The better-for-you beverage brand CRUDE introduces its first two ready-to-drink juice products this month. It was founded on the belief that good juice comes from simple, high-quality, whole-food ingredients. CRUDE Green #1 and CRUDE Red #1 provide a true, fresh juicing experience by including no added water, sugars, concentrates or flavors. CRUDE Green #1 brings together spinach, honeydew, lime, carrot, orange and spirulina to contribute to its green superfood powers that can help support healthy and vibrant skin, say company officials. CRUDE Red #1 is a tasty blend of pear, beet, ginger, aloe, and coconut water, rich in antioxidants and properties that may help support the immune system and digestion, they add. “I’ve always been interested in whole foods and nutrition and fresh juicing appealed to me,” says Brett Robinson, CEO & founder of Robinson Beverages. “However, it was a chore to shop for all the fresh ingredients and outside of the city it was rare to find a good juice bar.  I developed CRUDE to offer a genuine juice experience in a convenient, ready-to-drink format. CRUDE is one of the only juice lines that has no added water, sugars, concentrates or flavors, so it really is 100 percent crude.” Brett Robinson was just 18 years old when he founded Robinson Beverages in 2013. His mission was to create a consistent brand people could trust to deliver pure (crude) juice with no water or additives included. CRUDE utilizes some of the industry’s most advanced production methods, including a high-pressure pasteurization (HPP) method of pressurized sterilization that retains nutrients and ensures safety from bacteria causing spoilage. In addition, the juice retains its essential nutrients via a cold pressing method of grinding, chopping and extruding the juice through hydraulic pressure versus blending, which can emit heat that may damage natural nutrient values. All CRUDE juices are certified USDA Organic, Non-GMO Project Verified and naturally gluten free. In addition, all bottles are made of PET recyclable materials that are BPA free. Both varieties have a suggested retail price of $7.99 per bottle.