WhiteWave Foods Launches New TruMoo Single Serve Milk Boxes

WhiteWave Foods, the Broomfield, Colo.-based company that makes Silk,Horizon Organic, International Delight, and LAND O LAKES, is expanding its innovative food and beverage offerings with the launch of TruMoo single serve milk boxes. These new shelf-stable milk boxes offer the nutritious benefits of milk, including protein, Vitamins A and D, and calcium, without high fructose corn syrup. Ideal for school lunches and grab-and-go snacks, TruMoo single serve milk boxes are available in plain, vanilla and chocolate 1% lowfat varieties. Each TruMoo serving offers eight grams of protein and TruMoo chocolate is made with real cocoa. Additionally, parents can feel good serving TruMoo milk boxes to their families knowing they’re getting all of the nutrition found in milk in the convenience of a single serve box, but without the high fructose corn syrup, and artificial flavors and colors found in some flavored milks and juice box drinks, company officials say. “TruMoo single serve milk boxes provide kids with a new great-tasting on-the-go beverage option that’s lower in sugar and calories compared to other flavored milk options,” says Chris Strauss, director of marketing for TruMoo at WhiteWave Foods. “These convenient, shelf-stable milk boxes provide great taste for kids along with the nutrition that moms love.” TruMoo single serve milk boxes are available individually and in 6- and 12-count packages in grocery stores nationwide. The suggested retail price is $1.00 for a single 8-ounce milk box, $5.79 for a 6-pack and $9.99 for a 12-pack.