Butterfinger Offers to Pay Pro Football Player's Fines for Excessive Touchdown Celebrations

Butterfinger has unveiled its  Bolder than Bold campaign. As part of the Bold campaign, inspired by the boldness of its crispety, crunchety, peanut-buttery core, Butterfinger is offering pro football players up to $50,000 to pay for the fines they may incur for excessively celebrating in the three final games of the pro season.

“Butterfinger celebrates living boldly both on and off the field,” says Kristen Mandel, Butterfinger brand manager. “Bold end zone celebrations are the perfect opportunity for players to show off their authentic selves, and we are excited to be a part of bringing them back to the game. We don’t believe there is such a thing as 'excessively' celebrating in the end zone. For us, the bolder the celebration, the better.”

To launch the initiative, Butterfinger is partnering with Billy Eichner of Billy on the Street, Difficult People and Parks and Recreation, and Terrell Owens, the prospective Hall of Fame football player known for many bold end zone celebrations involving popcorn, pom poms, permanent markers and more. Together, they asked New York commuters and tourists to share their own touchdown celebrations for the opportunity to sink their teeth into a bold, crispety, crunchety, Butterfinger.

“I’ve partnered with Butterfinger as part of their Bolder than Bold campaign, and I had a blast hitting the streets with Terrell Owens to ask New Yorkers what it means to be bold,” says Eichner.

The video can be viewed on the Butterfinger YouTube channel.

Butterfinger’s Bolder than Bold campaign kicked off by a sky-diver 12,000 feet above the ground announcing Butterfinger’s return as an advertiser in the Big Game. The brand’s new 30-second commercial will debut during the third quarter of the Big Game on Feb. 7. The ad was created by Santo and directed by Armando Bo, co-writer of the Academy Award-winning film, Birdman.