Chicken of the Sea and Dole Honor Brain Awareness Week

The advantages of salmon in the diet have long been celebrated, but this week the country’s leading shelf-stable salmon provider is reminding America of one very important benefit. A hint? Use your brain. On the heels of its extended distribution of its Flavored Salmon Pouches, Chicken of the Sea is using March 16-22’s Brain Awareness Week to remind seafood lovers to be more proactive in their health by adopting a diet rich in salmon and other brain-friendly foods. The March health and wellness focus is part of Chicken of the Sea’s “Pink Up Your Lunch” campaign, a culinary and nutrition initiative encouraging protein lovers to substitute salmon for their customary chicken, turkey or beef in their next sandwich, salad, wrap or bowl during lunch. “Pink Up Your Lunch is all about healthy exploration during lunchtime, and Brain Awareness Week provides a wonderful added springboard to healthy eating habits that benefit mind, body and spirit,” says Erin Mrozek, director of marketing, Chicken of the Sea. Dole is also using Brain Awareness Week, March 16-22, to challenge Americans to be more proactive in their brain health. The company’s fresh divisions are coming together to champion four of its most brain-healthy products — Broccoli, Spinach, Blueberries and Strawberries — through dedicated media, blogger, RD and social media programs that leverage research conducted and collected by the Dole Nutrition Institute (DNI). The March health and wellness focus is part of Get Up and Grow!, a year-long initiative to make the world a happier, healthier place by encouraging a diet rich in fresh fruits and vegetables. “Those of us at DNI continue to learn more about the benefits of fruits and vegetables, including the benefits to brain function and long-term cognitive development,” says Jenn LaVardera, MS, RD, nutrition and health communications manager for Dole. “Thanks to Brain Awareness Week and the proactive nature of our Get Up and Grow initiative, March is the perfect time to remind North Americans to do their brain a favor by increasing their intake of broccoli, spinach, blueberries and strawberries.”