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Ethnic Excellence
Multicultural marketing is gaining momentum as food retailers launch new banners, ad campaigns, store layouts and product assortments targeting Hispanics, Asians and other ethnic groups. Retailers are taking the time to decide the right strategy for the right store. SN editors have chosen the following strategies as the most creative and impactful for 2008. The rankings are based on a variety of criteria,
Carol Angrisani
September 1, 2008
1 Min Read
CAROL ANGRISANI
Multicultural marketing is gaining momentum as food retailers launch new banners, ad campaigns, store layouts and product assortments targeting Hispanics, Asians and other ethnic groups.
Retailers are taking the time to decide the right strategy for the right store.
SN editors have chosen the following strategies as the most creative and impactful for 2008.
The rankings are based on a variety of criteria, including efforts to reach beyond the largest minority segments; projects that achieved good results; online capabilities; and integrated promotions.
