Frieda's Offers Clients Improved 2013 Promotional Planning Calendar

Frieda’s annual Promotional Planning Calendar has received an exciting redesign with a new poster format.  Included is a chart of best sellers by specialty produce category showing the availability of each item month by month.  The colorful piece provides in depth month-by-month ideas for promotions based on holidays, observances and related events. “We know specialty produce can be a frustrating category to manage.  We listened to what our best clients told us they would like to see in an annual promotional planner and we implemented their ideas,” says Karen Caplan, president and CEO of Frieda’s. “Frieda’s 2013 Promotional Calendar is a must-have tool that will help retailers create meaningful and exciting promotions that differentiate them from their competition and connect them with their shoppers.”