Peapod adds to meal kit line with ConAgra, Campbell's

Select Peapod customers will have more meal kit options as the retailer launches new kits designed with ConAgra Foods and Campbell Soup Company.

The three new recipes include Buffalo Quinoa Chicken Skillet by Ro-Tel and One Pan Chicken Curry by Campbell's, available in Chicago, Indianapolis, Milwaukee and New York, and Zucchini Noodles with Fresh Veggie Primavera by Hunts, available in Chicago, Indianapolis and Milwaukee.

The Ahold-owned e-grocer first rolled out meal kits in collaboration with Barilla Pasta in 2014, and now offers more than 15 recipes. Late last year, Ahold’s Giant-Carlisle also began selling meal kits in stores and to select Peapod delivery customers.

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According to Peapod, the meals make 4-6 servings and can be ordered any time without a subscription. Recipes rotate seasonally and include fresh produce. Many cost less that $5 per serving.

“Customer response to the first kits we've introduced has been phenomenal,” Tony Stallone, VP of merchandising for Peapod, said in a press release. “For more than 27 years Peapod has been about helping solve mealtime for families. This is the perfect extension of our expertise in food delivery, made even more exciting by our ability to work with some of the best food brands in the world to bring it to life.”

Peapod’s kits place it in competition with popular meal kit delivery services such as Blue Apron and Hello Fresh.