Pirate’s Booty Sets Sail at the 88th Annual Macy’s Thanksgiving Day Parade

Pirate’s Booty has been providing snacks for the family for more than 25 years, and now it’s becoming part of another family tradition by joining the legendary lineup of Macy’s Thanksgiving Day Parade floats. The Pirate’s Booty “Treasure Hunt” pirate ship float is sure to bring adventure and pirate-y fun to more than 3.5 million spectators and more than 50 million television viewers nationwide. To celebrate the float’s inaugural sail down the Parade route, Pirate’s Booty will also launch an online “Share Yarrr Thanksgiving Traditions” contest in the coming month for a chance to win a trip for four to New York to watch the 2015 Parade live. The Pirate’s Booty “Treasure Hunt” float will make waves as the 40-foot tall pirate ship will display a giant treasure map and surprises that will shiver yarrr timbers as it makes its way down the streets of Manhattan. The Pirate’s Booty Pirate will come to life and steer the ship, while his first mate Crunchy the Parrot will keep a lookout from the crow’s nest. “The Macy’s Thanksgiving Day Parade is a part of what makes Thanksgiving such a uniquely American holiday, bringing wholesome fun into millions of homes year after year. We are thrilled to be a part of that family tradition and to bring Pirate’s Booty to life with the ‘Treasure Hunt’ float,” says Eric Berniker, vice president of consumer engagement and innovation at Pirate’s Booty. “As the grand schooner ship sets sail down the Parade route, millions of fans will join the Pirate’s Booty Pirate and his first mate, Crunchy the Parrot on an incredible holiday treasure hunt,” says Amy Kule, executive producer of Macy’s Thanksgiving Day Parade.  “This wonderful pirate-themed creation is sure to entertain the scores of fans lining the streets of Manhattan and those gathered around television screens nationwide.” In celebration of the partnership with Macy’s and the introduction of the new float, Pirate’s Booty is offering fans a chance to win a trip for four to New York to watch the 2015 Parade live from VIP seating through the “Share Yarrr Thanksgiving Traditions” contest. To enter and for a complete set of contest rules, consumers can visit www.facebook.com/piratesbooty, November 6th-27th.