SenaReider Launches Animated Web Video Campaign For Florida Tomato Committee

SenaReider, a marketer of healthy foods, produced a series of six engaging animated web consumer-focused videos on behalf of Florida Tomato Committee. The videos, at www.floridatomatoes.org/growers, tell the story of Florida tomatoes and what makes them so good, and so good for you. An online media digital buy that also includes social media, blogger outreach, and utilizing Florida Tomato Committee’s online assets are part of the Florida tomato campaign. With less than a month to go in the three-month campaign, the six videos produced by SenaReider have so far garnered nearly 800,000 views on YouTube alone, say officials for the company, adding that in addition, blogger outreach has captured over 8 million page views. “SenaReider’s goal in this marketing campaign was to develop a digital campaign that educates the public about how Florida tomatoes are grown and what makes them so nutritious, delicious and different from the rest,” says Heather Ruiz, SenaReider’s CEO and creative director. “We are committed to serving clients in the promotion of healthy nutrition and lifestyles while leveraging top notch digital media expertise, which is exactly what we’re doing to get Florida Tomato Committee’s story out to the public.” A first for the Florida Tomato Committee, this video series engages consumers with fun animated characters showcasing how the commitment to sustainable farming practices like drip irrigation and hand picking in the Florida sunshine result in such nutritious and delicious tomatoes. The series is supported by paid digital media, social media engagements, blogger outreach and the Florida Tomato Committee website.