Sparkling Ice Debuts Limited-Edition Orange Mango Bottle During "Shoot With KD" Campaign

Sparkling Ice, part of the Talking Rain Beverage Company portfolio, has unveiled a series of 2016 initiatives as part of a continued campaign with brand ambassador and partner Kevin Durant. The initiatives include a “Shoot to Win” interactive digital game with KD, Limited Edition Orange Mango bottle and a new partnership/support of the Kevin Durant Charity Foundation.

In the “Shoot to Win” with KD game, fans are invited to play an interactive in-store point of sale display, mobile and online game for a chance to win exclusive Kevin Durant signed memorabilia, Sparkling Ice gear and more. In-store, “Shoot to Win” with KD incorporates an augmented reality experience where contestants will have three chances to score a basket against Durant, in the mobile and online versions of the game. Contestants will be able to play once a day to win daily prizes, like signed Kevin Durant swag and cases of Sparkling Ice. All players will win a Sparkling Ice coupon as a consolation prize for playing the game.

In addition to the interactive game, Sparkling Ice recently unveiled its new Limited-Edition Orange Mango bottle, featuring Durant’s signature and a custom basketball graphic on the label. Proceeds from bottle sales will go to the Kevin Durant Charity Foundation’s (KDCF) "Build It and They Will Ball" Courts Renovation Initiative. "Build It and They Will Ball" aims to revitalize basketball courts for at-risk youth in underserved communities across the United States and internationally. The first three locations for the "Build It and They Will Ball" program include courts in Oklahoma City, Washington, D.C. and Berlin. Sparkling Ice is proud to announce their support for a project based in the brand’s hometown of Seattle, where Kevin Durant was first drafted.

“It is an honor to be able to support one of the first court renovations in the city we call home,” says Kevin Klock, president and CEO of Talking Rain Beverage Co. “Kevin Durant’s dedication to giving back to the community, as well as his talent and ambition on and off the court, is why we continue to enhance our partnership.”