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Albertsons Cos., ExxonMobil expand fuel rewards to 15 states

Partnership now includes Safeway, Acme, Shaw’s, Star Market stores on East Coast

Russell Redman

September 19, 2019

2 Min Read
Exxon gas station - Copy.jpg
ExxonMobil

Albertsons Cos. and ExxonMobil are extending their fuel rewards partnership to the East Coast.

The companies said yesterday that shoppers participating in the Gas Rewards program at Safeway, Acme, Shaw’s and Star Market supermarkets can now earn points from eligible grocery, pharmacy and gift card purchases and redeem rewards at about 1,500 Exxon and Mobil stations in Connecticut, Delaware, Maine, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island, Vermont, Virginia and the District of Columbia.

The move expands the number of states where Albertsons Cos. stores offer ExxonMobil fuel rewards from three to 15. ExxonMobil and Albertsons launched their Gas Rewards program in 2018 for customers in Montana, North Dakota and Wyoming.

Safeway store exterior shot - Copy.jpg

In the Mid-Atlantic, Safeway operates stores in Delaware, Maryland, Virginia and Washington, D.C.

“Growing our Gas Rewards program with ExxonMobil provides our East Coast customers with a program that they love, at more fuel stations than ever before,” Angela Moore, director of shopper marketing at Boise, Idaho-based Albertsons Cos., said in a statement. “Our work with ExxonMobil exemplifies how two great companies can join forces to provide something that customers truly benefit from, both at the store and at the fuel pump.”

To participate in the free Gas Rewards program, shoppers on the East Coast visit the Safeway, Acme, Shaw’s or Star Market websites to download Albertsons Cos.’ Just for U mobile app. After enrolling, they start earning points on eligible purchases and can redeem rewards at a participating Exxon or Mobil gas station. Customers can save up to $1 per gallon, depending on where they shop.

Related:Giant Food Stores readies new loyalty program

For each dollar spent on eligible grocery and pharmacy purchases, including co-pays, customers earn one point. They receive two points for every dollar spent on qualifying gift-card purchases. Points earned from multiple Albertsons Cos. grocery retail banners can be combined. Shoppers can begin claiming rewards in Just for U once they earn 100 points. Gas Rewards expire at the end of the following month.

“Our customers have high expectations, so we are always finding new ways to drive value for them,” stated Eric Carmichael, Americas fuels marketing manager at ExxonMobil, working out of the energy giant’s Spring, Texas, campus. “We are excited to expand our strong relationship with Albertsons Cos. to offer even more opportunities for our loyal customers to save on their everyday fuel purchases.”

Overall, Albertsons Cos. operates 2,268 food and drug stores, including 1,739 pharmacies and 399 fuel stations, as well as 23 distribution centers, six Plated meal-kit fulfillment centers and 20 manufacturing plants. The company's store banners include Albertsons, Safeway, Vons, Pavilions, Randalls, Tom Thumb, Carrs, Sav-On, Jewel-Osco, Acme, Shaw's, Star Market, United Supermarkets, Market Street, Amigos, Haggen and United Express.

Related:New loyalty program gets under way at Southeastern Grocers

About the Author

Russell Redman

Senior Editor
Supermarket News

Russell Redman has served as senior editor at Supermarket News since April 2018, his second tour with the publication. In his current role, he handles daily news coverage for the SN website and contributes news and features for the print magazine, as well as participates in special projects, podcasts and webinars and attends industry events. Russ joined SN from Racher Press Inc.’s Chain Drug Review and Mass Market Retailers magazines, where he served as desk/online editor for more than nine years, covering the food/drug/mass retail sector. 

Russell Redman’s more than 30 years of experience in journalism span a range of editorial manager, editor, reporter/writer and digital roles at a variety of publications and websites covering a breadth of industries, including retailing, pharmacy/health care, IT, digital home, financial technology, financial services, real estate/commercial property, pro audio/video and film. He started his career in 1989 as a local news reporter and editor, covering community news and politics in Long Island, N.Y. His background also includes an earlier stint at Supermarket News as center store editor and then financial editor in the mid-1990s. Russ holds a B.A. in journalism (minor in political science) from Hofstra University, where he also earned a certificate in digital/social media marketing in November 2016.

Russell Redman’s experience:

Supermarket News - Informa
Senior Editor 
April 2018 - present

Chain Drug Review/Mass Market Retailers - Racher Press
Desk/Online Editor 
Sept. 2008 - March 2018

CRN magazine - CMP Media
Managing Editor
May 2000 - June 2007

Bank Systems & Technology - Miller Freeman
Executive Editor/Managing Editor
Dec. 1996 - May 2000

Supermarket News - Fairchild Publications
Financial Editor/Associate Editor
April 1995 - Dec. 1996 

Shopping Centers Today Magazine - ICSC 
Desk Editor/Assistant Editor
Dec. 1992 - April 1995

Testa Communications
Assistant Editor/Contributing Editor (Music & Sound Retailer, Post, Producer, Sound & Communications and DJ Times magazines)
Jan. 1991 - Dec. 1992 

American Banker/Bond Buyer
Copy Editor
Oct. 1990 - Jan. 1991 

This Week newspaper - Chanry Communications
Reporter/Editor
May 1989 - July 1990

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